Shinoda Koi Farm

Shinoda Koi Farm is the Hi Utsuri house of Ojiya. If you want a Hi Utsuri with a real frame, black that holds and red that does not fade, start here. Most Niigata breeders treat the variety as a sideline. Shinoda treats it as the main event. ChampKoi imports koi from Shinoda.

The farm sits in Oguriyama, on the hill above Ojiya, Niigata, and dealer records date it to 1952. The Ojiya cooperative lists Masanori Shinoda as representative, and the family is at least two generations into the business. Dealers who visit put it at roughly 80,000 square metres with about 50 mud ponds. That is a mid-sized Niigata farm, and the selection is tight.

Hi Utsuri is the headline, but Shinoda's second strength is the Doitsu and Ginrin end of Gosanke. A Shinoda Ginrin Showa took Grand Champion at the All Niigata Nogyosai show in 2000 and was kept back as a parent, which is why their Ginrin Showa still carry that body. They also breed Doitsu Kohaku, Doitsu Sanke and Doitsu Showa, standard Kohaku, Sanke and Showa, and some Kujaku.

The show record backs this up. At the 55th All Japan Nishikigoi Show in 2025, Shinoda Hi Utsuri took Botan prizes in four size classes from 65 to 80 bu. At the 56th show in 2026 a Shinoda Doitsu took Best in Variety at 80 bu. What they are not known for: scaled Kohaku and Sanke of show grade. Buy Shinoda for Hi Utsuri, Ginrin Showa and Doitsu. Look elsewhere for a classic Kohaku.